To mark its 20th anniversary Apple unveiled a limited edition computer called the Macintosh 20th Anniversary. It was one of the first projects by Sir Jonathan Ive, who was given the task of creating a totally unconventional computer. In essence, it was one of the first All-In-One computers without a CRT display. The problem was that selling a computer in 1997 for 7,499 dollars was like selling an iPod today for 150,000 euro. Although the computer offered relatively good performance thanks to its 250Mhz processor, and even though it had a 800 x 600 pixel colour screen, it failed to make inroads onto the market, largely due to its hefty price tag. When Steve Jobs returned to Apple Computers he lowered the price to $1,995 to clear the unsold stock. This overnight $5,500 reduction didn’t go down well with those users who’d bought the computer at full price the previous day.